Haircare Products We Use & Have Available For Retail

Kérastase is the world’s leading luxury professional haircare brand. Born in Paris in 1964, the brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise and professional knowledge.

 

Kérastase adopts a care-first philosophy that extends beyond its products: to care for all hair types and all individuals, as well as the world we live in. They have developed luxury hair care products for men and women, for every hair type and with active ingredients that instantly deliver visible results

René Furterer’s story takes root in Provence, France. Influenced by his grandmother, he became fascinated with botany at a very young age. Aware of the richness of flora and its fragrances, this visionary young hairdresser observed nature and a deep-seated belief was born in him: the beauty of hair, is inspired by that of plants. He understood that a head of hair flourishes from a scalp that is cared for, just as plants grow best in fertile, managed soil. He thus developed a method of scalp treatments and massages that would revolutionize hair care.

In 1957, René Furterer created a method he called Etheirology, an original philosophy built around a healthy scalp and beautiful hair (etheirology, from the Greek etheira, hair, and etheiro, to treat). He began practicing this approach in his first Hair Spa in Paris by developing a three-phase “Prepare, Cleanse, and Treat” method, which offers a custom treatment routine based on techniques carefully selected according to a sophisticated preliminary diagnosis.

Affinage America is an innovative brand offering some of the most advanced formulations in haircare products as well as professional hair color.  

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In addition to exceptional products Affinage is committed to reducing their environmental footprint, incorporating sustainability into their products.