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Joel Patrick | Owner

Hello, I'm Joel, and I've had the privilege of spending an incredible 30+ years in the dynamic world of the salon industry. My journey has taken me from the cozy confines of small "Mom & Pop" shops to the luxurious realms of high-end boutique salons, allowing me to accumulate a wealth of experiences and accomplishments. Here's a snapshot of my career in first person:

Notable Achievements & Experience:

  • Early Beginnings with Dé Cut Hair International: I embarked on my career as a personal assistant to the renowned Master Stylist/Colorist, Hans Wolf, at Dé Cut International. This experience laid the foundation for my journey into the world of hair.

  • Ventura & Santa Barbara: While at Dé Cut, I also worked as a stylist in both the Santa Barbara and Ventura Dé Cut locations, honing my skills and gaining valuable insights into the industry.

  • Joining Kevin Charles: After my time at De Cut, I received an invitation from Kevin Charles to join his team as the Lead Colorist at the Kevin Charles Salon, nestled in the Four Seasons Biltmore in Montecito. This was a pivotal moment in my career, as it allowed me to refine my craft with a discerning clientele.

  • Training with Frédéric Fekkai: During my time with Kevin Charles, I had the privilege of training and working at Frédéric Fekkai's prestigious Beverly Hills Salon. Here, I learned from L'Oreal Master and Frédéric's Head Colorist, Nancy Braun, an originator of the Balayage technique. I also had the opportunity to style hair for high-profile events like The Oscars, Oscars Fashion Preview, Tommy Hilfiger/VH1 Race to Erase MS, and The Golden Globes as a part of Frédéric's team.

  • Continuous Learning: My commitment to excellence led me to pursue additional education with industry giants such as Master Stylist Yosh, KMS, Bumble & Bumble, Wella, and Schwarzkopf.

  • Salon U: After six transformative years at Kevin Charles, I knew it was time to bring my vision to life. I founded Salon U in Santa Barbara, a 2300 sq foot salon that doubled as an art gallery. Salon U was a vibrant and modern space that not only delivered exceptional hair services but also hosted art openings and charity events, embodying my tagline: Hair, Art, Culture.

  • NOVO: My latest venture, NOVO, represents a new vision. After a break from salon ownership, I seized the opportunity to acquire the salon where I worked. NOVO is a cozy boutique salon, smaller in scale compared to Salon U, with a team of highly skilled stylists. Just like its predecessor, NOVO showcases local and international artists' work on its walls, and art reception events are on the horizon.

  • Expertise in Hair Care: Along my journey, I've acquired an in-depth knowledge of hair care ingredients, learning from top chemists like Hans Wolf and Aris Koroyan. I also played a pivotal role in the development of Sudzz FX haircare. At the Four Seasons, I collaborated with JAFRA's chemists to assist Kevin Charles in creating his own haircare line. Additionally, I developed the in-house brand, U Essentials, when I founded Salon U.

  • Well-Rounded Knowledge: My diverse career has cultivated a well-rounded understanding of hair, combining current trends with a strong foundation in classic styles. My ultimate goal with every client is to craft a natural, effortless look with timeless appeal.

I'm truly passionate about the world of hair and beauty, and I'm excited to continue my journey in NOVO, where I aim to provide a clean, modern, high-end yet welcoming experience combined with the industry's best products. I thank everyone who has been and will be a part of my incredible journey through the salon industry.

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